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Nov 20, 2012

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Phoenix Woman

Dan McGrath lost because he was unable to convince the county clerks of Greater Minnesota that the yellow stuff he tried to trickle down their legs was lemonade. They knew better -- they didn't get to be in charge of the wherewithal of their friends and neighbors in the area by being stupid.

The county clerks and other county officials have to know what they're doing, or the county can't function. It's as simple as that. And it's because they can count, and because they know what they are doing, that they got the word out to their friends and neighbors about what a terrible threat this ballot amendment posed.

It's their comparing notes and then getting the word out that sent the polling numbers for the amendment issue down thirty points from its May highs without a single TV ad hitting the air. In fact, the TV ads, pro or con, didn't air until after the first poll showing support for the amendment had dropped dramatically; the pro-amendment folks didn't think they needed to run ads, and the anti-amendment folks didn't yet have the money to run ads. That all changed when the polls came out.

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  • All of the statements, opinions, and views expressed on this site by Sally Jo Sorensen are solely her own, save when she attributes them to other sources.

    The opinions, statements, and views of contributing writers are their own.

    Sorensen, editor and proprietor of Bluestem Prairie, served as a New Media training and strategy consultant for the Minnesota Democratic-Farmer-Labor Party from October 2009 through mid-April 2010. She now serves clients in the business and nonprofit sectors.

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