According to their web sites, the Alliance for Quality Nursing Home Care and the American Health Association have launched a new ad campaign targeting Congressman Walz and other Democrats in swing districts. With the exception of Georgia's Jim Marshall and John Barrow, all targeted representatives are freshmen. UPDATE, 4:45: There's a good post about this campaign in operation in other districts over at Firedog Lake. We learned over there that Marshall and Baron Hill are actually being praised for their votes against the CHAMP Act. [end update]
Full-page, color ads are running in district newspapers, including the Mankato Free Press.
Both groups object to what they claim are cuts in Medicare funding contained within the CHAMP Act, which seeks to extend health care insurance for all American children and reform Medicare. According to the groups, $2.7 billion over five years would be cut from nursing home care in order to pay for children's health insurance under SCHIP. Those supporting the law as written point out that payment levels are frozen, rather than cut.
While the provider groups are targeting Walz and other Democrats, the reaction from groups representing seniors to the CHAMP Act hit a different note. The nation's larest group, AARP Applauds Passage of CHAMP Act:
On August 1, the U.S. House of Representatives passed the Children's
Health And Medicare Protection (CHAMP) Act by a 225-204 margin. This
bill will improve Medicare for older Americans and strengthen the State
Children's Health Insurance Program (SCHIP) for millions of children.
How did your Member of Congress vote? Click here to find out a[nd] send him or her a message.
AARP applauds the Members of Congress who voted for the CHAMP Act.
These lawmakers put the needs of older Americans and low-income
children ahead of special interests, and took the necessary action to
help improve our health care system. SCHIP and Medicare are critical
for the health care of this country and the CHAMP Act makes necessary
improvements to both programs.
We are disappointed by the representatives who voted against
strengthening health care for children and improving Medicare. When
SCHIP reauthorization and Medicare legislation return to the floor for
final approval, we hope those members will re-think their vote against
such a critical bill.
Find out how your member voted and send him or her a message about this critical vote.
If you are one of the thousands of AARP members who sent an e-mail
or made a phone call to your Member of Congress, we thank you. Your
actions do make a difference in the lives of millions of Americans on
critical issues such as the CHAMP Act. Keep in touch with the campaign
by going to www.aarp.org/getinvolved.
The American Medical Association also favored the passage of the CHAMP Act:
"The American Medical Association applauds the members of the U.S.
House of Representatives who voted to pass legislation that preserves
access to health care for children and seniors. The House rose to the
challenge of making sure that two critical health care issues were
addressed before the August recess, and while there is more work to be
done, now millions of low-income children and seniors can know that the
House is committed to ensuring that they continue to have access to
health care.
The CHAMP Act will ensure that two of our most vulnerable populations
can get in and see the doctor by renewing the federal health care
coverage program for poor children and stopping steep Medicare cuts to
physicians caring for seniors. A full 60 percent of physicians tell the
AMA that next year's harsh 10 percent payment cut will force them to
limit the number of new Medicare patients they can treat. By increasing
the tobacco tax and eliminating overpayments to insurance companies
offering private Medicare plans, Congress has found two appropriate
ways to pay for these important national health care priorities.
"As soon as the Senate passes legislation to renew children's health
care coverage, America's doctors urge Congress to expedite the
conference process. Congress must finalize the legislation before SCHIP
expires on September 30. Working together, we are confident that
members of Congress, from both chambers and both sides of the aisle,
can find common ground so that children and seniors will continue to
have access to needed health care services."
Earlier in the year, the ACHA had praised Walz for signing a letter opposing the Bush Administration's proposed $10 billion cuts over five years to Medicare and Medicaid.
AQNHC enjoys a somewhat different history. In the past, AQNHC has been associated with support for Republicans, according to Sourcewatch. Open Secrets has published its lobbying data.
Across the country, some writers and groups have responded directly to the ads. Joel Engelhardt at the Palm Beach Post took a scathing look Behind those hursing-home ads. An SEIU Vice President called for the group to come clean about its scare tactics:
SEIU
Executive Vice President for Long Term Care Gerry Hudson said the
following in an open letter to Alan Rosenbloom, AQNHC President, in
response to the Alliance’s denial that recent ad campaign was meant to
scare seniors through warrantless claims about threats to Medicare
funding:
“The evidence contradicts your recent communications on the matter of
quality of care for America’s seniors. To borrow a turn of phrase, it
appears ‘the Alliance doth protest too much.’ The facts are simple:
• The Alliance for Quality Nursing Home Care
has published newspaper ads and taken out television ads that both
target politicians who support SCHIP and seek to scare seniors into
believing the current SCHIP bill, if enacted, threatens their care
(“Behind those nursing-home ads,” Palm Beach Post, 8/7).
• While nursing homes are pleading poverty and the Alliance for Quality
Nursing Home Care is paying for manipulative ads that endanger the
funding of SCHIP, HCR Manor Care's CEO Paul Ormond stands to make upwards of $186 million dollars in the Carlyle buyout deal.
If the industry were truly concerned about the quality of care for
America’s seniors, they would invest their resources in improving care.
Instead they plead poverty as they drain hundreds of millions of
dollars out of the public coffers. Since two-thirds of HCR Manor Care’s
revenues -- and indeed of the revenues of the industry as a whole --
are coming from public dollars, we are left to ask who is in fact is
paying for the television ads? . . .
We understand that the Medicare Payment Advisory Commission (MedPAC), an independent
federal body established by the Balanced Budget Act of 1997 (P.L.
105-33) to advise the U.S. Congress on issues affecting the Medicare
program, recommended freezing payments to skilled nursing facilities, rather than cutting them. See pages 224-225 of this report from the Ways and Means Committee:
The Medicare Payment Advisory Commission (MedPAC) makes annual recommendations regarding automatic payment updates in the law for Medicare providers. They recommended a zero percent update for skilled nursing facilities and the Committee followed their advice. The Committee notes that this market basket change is effective for only the last three quarters of FY2008.
The Committee would highlight that skilled nursing facilities directly benefit by the extension of the exceptions process for therapy services included in this act and by removing clinical social workers from the SNF consolidated billing requirement. Furthermore, the payment change for inpatient rehabilitation facilities for unilateral hip replacements, unilateral knee replacements, and hip fractures, will enable to nursing homes to compete on a more level playing field with IRFs.
We'll be doing more research to figure out why the provider groups disagree so sharply with Medpac, AARP, the AMA, the American Nurses Association and dozens of other groups.