Yesterday's post, Now earning $100,000 party salary, Sutton exploits shutdown in MNGOP fundraising email, has been picked up by the Politics in Minnesota Morning Report, Minnpost's morning edition of the Daily Glean, and an article in the Minnesota Independent, GOP fundraises off shutdown as chairman Sutton begins $100,000 salary.
Andy Birkey does his usual thorough work with the piece, noting:
GOP leaders said it’s completely appropriate because the DFL does it too.
The DFL sent an email asking supporters to sign a petition in support of Dayton’s position, and like many emails sent by the party, it contained a contribute button in the sidebar.
As Birkey points out, there's a contribute button in the sidebar; this is part of the mailer template that the party uses for many mass emails.
The template also includes "Follow Us" buttons for YouTube, Twitter and Facebook. It's surprising that Sutton or Brodkorb hasn't suggested that Ken Martin and the DFL are in league with Facebook's Evil Zuckerberg.
Perhaps that's being left to Mike Parry, Twitgenius and Yarn Teller Gretchen Hoffman, and Dave Thompson, a trio that's one horseman short of a communications apocalypse.
Bluestem has a nominee to round out the team. Apparently willing to accept the Sutton and Brodkorb harness? MPR's Catharine Richert comes close, in GOP, DFL use shutdown to solicit support when she concludes:
But while the DFL doesn't ask for contributions outright, it's hard to miss the big "Contribute" button in the margins of the July 5th email. Click on it, and it takes you to the DFL's "Make a Contribution" page.
Because in the service of the sort of journalism that Jay Rosen and others have criticized, of course a standard feature on an email template (a contribute button) is so completely totally the same as an email like that Sutton sent, where the entire body of the email begs for money.
Image: Tild's Sutton Peso, a piece of Photoshopping genius that has circulated so much that it proves the mulitiplier effect all by itself.
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